WELCOME TO
BVILLE BIKE
FIT STUDIO
Bville Bike Fit Studio offers personalized cycling coaching and bike fitting services to help athletes reach their peak performance. We provide custom workouts, bi-monthly live feedback sessions, weekly plan adjustments, 1-on-1 consultations and dynamic training plans for rapid growth.
Need your bike to fit? We focus on individual biomechanics, not just bike measurements. Our expert fitter, Ernie Lechuga, uses advanced GURU technology for precise adjustments. Services include fitting for current bikes, new bike purchases, and multiple bikes. Each fit ensures optimal comfort and efficiency, backed by a 30-day satisfaction guarantee.
Private cycling lessons, group sessions, and consultations tailored to your specific needs are available. Located next to the Meteor Coffee Shop in Bentonville, AR, we provide easy online scheduling and flexible rescheduling options.
WE FIT BODIES, NOT BIKES.
ERNIE LECHUGA | HEAD COACH
Head Coach Ernie Lechuga, a seasoned professional cyclist and ultra-endurance racer, leads our team. His extensive experience ensures top-tier coaching and bike fitting to help you achieve your cycling goals.
Ernie grew up on the bike. He spent his teenage years competing around the world and won junior and U23 TT national championships for US and Mexico. He raced for Defeet, Jelly Belly, and Mercury cycling teams before retiring. In 2022, Ernie set the fastest known time (FKT) on the Arkansas High Country Race. He also competed in Ironman triathlon, but now enjoys off-road ultra endurance racing.
Ernie is a personal coach and a race strategy expert. He worked as a pro team mechanic and is the head coach/founder of the OZ Development junior mountain bike team in Northwest Arkansas.
SERVICES
BIKE FIT
WE FIT BODIES,
NOT BIKES.
Bike fitting is an intricate conversation involving much more than measurements and angles. Ernie is Arkansas’ premier bike fitter and comes with decades of experience in professional cycling and coaching. He listens and understands, whether you’re just beginning or turning pro.
We’re not a bike shop, meaning you get a neutral assessment on the equipment that’s truly best for you. No sales. Only problems solved. We work with and support all our local bike shops, and our aim is to get you the most comfortable, efficient bike fit ever using the brands YOU love.
Our fit studio has just moved and is now located next to the Meteor Coffee Shop in Bentonville, a central location to serve the Northwest Arkansas surrounding communities and those traveling to NWA to ride bikes. You can find us at 401 SE D. Street, at the north end of the building adjacent to the Meteor.
We offer easy online scheduling, and we allow you the flexibility to reschedule up to 24 hours in advance.
We offer a 30-day Guarantee. If you’re not happy, we keep working on it until you are, or your money back.
FITTING OPTIONS
I OWN A BIKE
$300
Using GURU ‘s advanced fitting system and motion-capture technology, a rider’s position actively changes as the fit bike makes real-time adjustments. This comprehensive fitting experience helps make more informed, precise fitting decisions based on instant data and rider feedback.
The Custom Fit includes a full assessment and interview of the rider, biomechanics, evaluation of all contact points, cleat adjustments, power analysis, aerodynamic optimization, and the ability to apply your personalized measurements to any bike brand in the industry.
Includes pre-consultation and comprehensive fitting.
I'M BUYING A BIKE
$400
Buying a new bike? Don’t make an expensive mistake! Know exactly what size, dimension, and brand will suit your body and goals best.
Our New Bike Buying Experience includes:
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A pre-purchase fitting session, which analyzes your measurements and provides precise information for buying any brand in the industry
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Discussion of custom components, including wheel upgrades, bars and stems, power meters, electronic shifting, and more.
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A Custom Fit when the bike arrives, which optimizes your cycling performance using best-in-class GURU fitting system and motion-capture technology
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Full assessment of rider biomechanics
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Evaluation of all contact points
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Cleat adjustments
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Power analysis on your new setup to ensure you’re in the best position to optimize your strengths
I OWN MULTIPLE BIKES
$450
If you’re a multi-bike athlete who loves mixing it up, use this fitting option to bring 2 bikes in for one appointment. Bring snacks, too! This appointment gives you up to 4 hours to dial in 2 bikes. For example, you’d bring your road and gravel bike to get fitted in the same appointment.
Using GURU ‘s advanced fitting system and motion-capture technology, our comprehensive fitting experience helps make more informed, precise fitting decisions based on instant data and rider feedback.
Includes pre-consultation, comprehensive fitting, and new measurements applied to both of your bikes.
COACHING
1:1 - FOCUS ON
WHAT YOU NEED MOST
$120
If you’re serious about seeing improvement in a given area, this is the fastest way to accelerate your learning curve. IN 1.5-hour sessions, clients receive hands-on instruction, as well as take-home skills to practice in between sessions.
Some of our popular requests are lessons for:
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learning to clip in for the first time
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how to climb more efficiently and out of the saddle
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cornering and handling skill for improving speed and balance
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pacing for intervals and power application
MAKE IT A GROUP THING
$250
Small group lessons of 2-6 allow a group to receive quality instruction at an affordable price. In each 2-hour session, we'll focus on the topic of your choice and hone in on the skill development you need to meet your small group goals.
For teams/clubs/groups sizes up to 20 head count, book 2-hour clinic session with Head Coaches Ernie Lechuga to maximize a larger group’s development and skill.
JUST A CALL
$75
Maybe you don’t need an in-person coach, but you have some questions! Consultations are the perfect opportunity to partner with a coach to have a specific conversation geared toward your goals. Examples of consultations include:
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training periodization as you build up to your goal event
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race strategy
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equipment consultations
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mental coaching
ADVENTURES
Baja
Ever since he was a kid, Ernie dreamed of taking a group of riders to experience the magic of Baja by bike. Being born in Ensenada, this place held a special significance, and sharing it with others makes the journey even more meaningful.
The route from Tecate to Todos Santos is a breathtaking 1,000-mile ride that follows a scenic path through the heart of the Baja Peninsula. Ernie grew up hearing stories about how the legendary 7-Eleven pro cycling team used to train on these very roads to prepare for their racing seasons. Now, having the chance to guide riders through this rugged, beautiful landscape is like bringing a childhood dream to life.
Baja offers an incredible variety of terrain, from rolling coastal highways with sweeping ocean views to long, lonely desert stretches where the silence is only broken by the hum of tires on pavement. The rugged mountain passes test your endurance, while the vast open spaces make you feel like you’re pedaling through a world untouched by time. Every mile brings something new—cactus forests, dramatic cliffs, and the occasional glimpse of the Sea of Cortez shimmering in the distance.
And then there’s the food. One of the best parts of cycling Baja is fueling the ride with the incredible local cuisine. From roadside taquerías serving up fresh fish tacos to small family-run restaurants offering rich, slow-cooked birria and handmade tortillas, every meal is a reward. In the coastal towns, you’ll find ceviche so fresh it tastes like the ocean itself, while deeper in the peninsula, hearty plates of carne asada and traditional Mexican stews provide the perfect refuel after a long day in the saddle.
This ride isn’t just about the miles—it’s about the experience. It’s about the connection to the land, the people, and the culture. It’s about pushing your limits while immersing yourself in the beauty of Baja. For Ernie, leading riders through this place isn’t just a cycling trip—it’s a homecoming.
Next Baja Adventure: January 2026 (exact dates TBD)
CONTACT US
PHONE | EMAIL
501-425-1200 | ernie@bvillebikefit.com
ADDRESS
300 SW 6th St #10 | Bentonville, AR 72712
Tel: 501-425-1200
OPENING HOURS
Monday - Friday: 9am - 6pm
Saturday: by Appointment
Sunday: by Appointment